“We are introducing the Microsoft Customer Agreement as the first opportunity for small and medium-scale customers to acquire Azure services” Starting March 1, 2019, customers will be able to purchase Azure services directly from Microsoft through a new Microsoft Customer Agreement. As of August 1, 2019, new Azure Services enterprise customers will no longer be able to acquire a registration subject to the Microsoft Enterprise agreement through an Azure Only Server & Cloud Enrollment (SCE). The new Microsoft Customer Agreement (MCA) is an Evergreen contract that replaces the azure server and cloud only (SCE) that some customers currently use to purchase Azure services. Over time, it`s likely that Microsoft will eliminate the ability for customers to acquire Azure services through SCE and the enterprise agreement as a whole, which offers only two options. With the new agreement, organizations will most often purchase Azure services through a direct relationship with a Microsoft representative or through a portal instead of through a partner. Microsoft has already let the possibility of acquiring Azure through the MPSA agreement expire, and the same is now happening with the SCE. If the Enterprise Agreement follows, companies will retain 2 Options to Purchase Azure: businessstore.microsoft.com/en-gb/servicesagreement According to White, Microsoft`s customer agreement approach in some cases reduces partner earnings and growth prospects. This will reduce, for example, partner roles as licensing consultants for Azure services. However, Microsoft`s partners will likely still have advisory roles regarding other Microsoft software agreements, White suggested. .